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If you want to boost your brand presence on the gram, listen! There’s a right and wrong way to promote your products on Instagram. But don’t worry; we’ve covered you with top tips to set you on the right path.

Let’s start off with Instagram Reels.

These short, engaging videos, usually less than 30 seconds long, can be a great way to engage with your audience and grab their attention with your creative content. Here are some tips for experimenting with Instagram Reels:

Keep it Short and Engaging: Reels are designed to be quick and easy to consume, so make sure your content is short and engaging. Use creative transitions, text overlays, music, and other visual effects to make your video stand out.

Use Relevant Hashtags: Like regular Instagram posts, relevant hashtags can help your Reels reach a wider audience. Use popular hashtags related to your content to help people find your Reels more easily.

Be Consistent: Consistency is vital in building an audience on Instagram. Make sure to post Reels regularly and consistently to keep your audience engaged and interested in your content.

Use Trending Topics: Keep an eye out for trends or popular challenges on Instagram and create Reels around those themes. This can help your content reach a wider audience and show that you’re keeping up with the latest trends.

Engage with Your Audience: Instagram is a social platform, so engaging with your audience is crucial. Respond to comments, like and share other people’s Reels, and collaborate with creators to build relationships and grow your audience.

Overall, Instagram Reels can be a great way to engage with your audience and captivate them with short, creative videos. Using relevant hashtags, keeping your content short and engaging, and being consistent with your posts, you can build a loyal following on Instagram and grow your brand or business.

Moving on to hashtags

They may not be as useful as they used to be since marketers have overused them to the point of them being almost useless as a business tool now. But they’re still a powerful way for Instagrammers to discover new content. That means it’s also useful for you to attract a wider audience. Using hashtags strategically, you can increase your reach and visibility and connect with people interested in the same topics. 

Here are some tips on how to use hashtags effectively:

Research Relevant Hashtags: Research popular hashtags relevant to your product or niche. Look for hashtags that your target audience will likely use when searching for content related to your product. You can also use Instagram’s search feature to find popular hashtags related to your industry or niche.

Use Specific Hashtags: In addition to using popular hashtags, it’s also essential to use more specific hashtags that are unique to your product or niche. These hashtags may have fewer followers. Still, they are more likely to attract a highly targeted audience interested in your content.

Keep it Simple: Regarding hashtags, less is often more. Instead of using a long string of hashtags, focus on using a few high-quality hashtags relevant to your content. This will help your content appear more focused and make it easier for your audience to find.

Be Consistent: Consistency is critical when it comes to using hashtags. Use the same set of hashtags across your posts to help users discover your content more easily. You can also create a branded hashtag in all your posts to help build your brand and make your content more easily searchable.

Engage with Hashtags: Don’t just use hashtags in your posts; engage with them by liking and commenting on other posts that use the same hashtags. This can help you connect with other users in your niche and grow your following.

By using hashtags strategically, you can increase your visibility on Instagram, connect with a broader audience, and grow your

Moving on to influencer marketing

It’s become a popular and effective way to reach a wider audience and build brand awareness. Businesses can tap into their influence and reach new potential customers by partnering with individuals with a solid following on social media platforms.

To use influencer marketing effectively, you should first identify those influencers with the same target audience as your product or service. It’s important to choose influencers with a significant industry or niche following and whose values and content align with you.

Before reaching out to an influencer, it’s also important to research their audience to ensure they are a good fit for your brand. By looking at their engagement rates, demographics, and interests, you can see if the influencer’s audience aligns with your own target audience. If you can see a connection, boom!

Once you’ve found your influencer, it’s time for them to create the campaign for you. They know their audience. They know what works. You’re not going to make this work by standing over their shoulders and telling them how to do what they’ve been doing for years without your supervision. Giving the influencer creative freedom to create content that resonates with their audience while promoting your brand will work better than you demanding what they should and shouldn’t do.

That said, setting clear goals and metrics for the influencer campaign is a must. By being clear on what you want to achieve from the campaign, such as increased brand awareness or sales, and tracking metrics, such as engagement rates, click-through rates, and conversions, you can measure the campaign’s success and make better decisions about any future campaigns you might run with this, or other influencers.


The bottom line is that when it comes to promoting products on Instagram in 2023, use Instagram Reels, dabble in hashtags (but don’t get too caught up in them) and do some influencer marketing. It also won’t help to focus on the customer journey by posting things that appeal to your customer, whatever stage of the journey towards buying from you that they happen to be at.

 So, get creative, experiment with different strategies, and always keep the customer at the front of every decision you make.