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Social Media & Digital Marketing News

How to use TikTok as a small business

How to use TikTok as a small business

TikTok isn’t new anymore. And it’s certainly not small. So while it’s not clear how small businesses can benefit from it, there are a few places to start: Hop on trendsTell a storyBe authentic Let’s dig in and explore all that a bit more. Jumping on trends will equal...

What happened to Instagram Stories swipe up?

What happened to Instagram Stories swipe up?

We’ve all been working hard for that magic 10,000 follower mark to get access to that most envied feature of all on Instagram. The Instagram Story swipe-up. Now it’s gone. So where have Instagram stories swipe-up actions gone? Don’t panic too much,...

Importance of Social Media in Ecommerce

Importance of Social Media in Ecommerce

E-commerce has changed We are sure you can recall at least one time when you saw a product’s ad and went on to inquire more on the brand’s Instagram page before making a purchase.  It’s hard to argue with the fact that Social media has a great...

What are the top kinds of content on Facebook?

What are the top kinds of content on Facebook?

The type of content that seems to be cutting through the noise, according to Facebook’s 2021 Transparency Report, seems to be either: MemesHumanitarian contentCats, dogs & babies Maybe we’ve been overthinking our content strategies just a...

How to tell your business story

How to tell your business story

As a small business, you’re supposed to know how to manage your finances, pay your rent, understand industrial relations, tax and marketing. And apparently, you’re also supposed to know what Storytelling is and how it applies to your business, no...

What should you talk about in a webinar?

What should you talk about in a webinar?

When it comes to hosting a webinar, the main things to consider, apart from the technology, are: What you’re going to talk aboutHow you’re going to start the webinarWhat your main points are going to beHow you’re going to end the show What topic...

A few things you probably don’t know about Google & SEO

A few things you probably don’t know about Google & SEO

For all the knowledge that any SEO expert of Google nerd has about what works best for ranking a website on search engines, there’s just as much that we don’t know. In fact, none of us truly know anything about Google apart from what they’ve told...

Don’t let social media swallow you up!

Don’t let social media swallow you up!

If you followed every marketing guru's advice and did all the things that they suggest you do on LinkedIn, Instagram, TikTok, YouTube, Pinterest, Mailchimp, Google My Business and Facebook, you’d require two full time staff to do it all. Since...

Reels are coming to Facebook

Reels are coming to Facebook

After the long-awaited ability to post stories on Facebook came the even longer, more awaited feature of being able to schedule and post stories to Instagram from Business Manager, but now Reels are coming to Facebook. And here’s what we know about...

What wrecked Clubhouse?

What wrecked Clubhouse?

Real time conversions via audio in an app that brought together the general public with the likes of Elon Musk, Mark Zuckerberg, and a swag of celebrities who couldn’t wait to get on top of the next big digital thing in the middle of a global...

Are chatbots dead?

Are chatbots dead?

The hype over chat bots is definitely over. The sudden rush of sudden experts in chatbot marketing has slowed to a trickle. And all because the promise of chatbots simply didn’t deliver the better customer service, better lead generation and better...

Who is your competitor?

Who is your competitor?

You sell bananas. A guy down the road sells bananas. In the next town over another guy sells...