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Learn with Dante St James

Founder of Clickstarter

Reels are coming to Facebook

Reels are coming to Facebook

After the long-awaited ability to post stories on Facebook came the even longer, more awaited feature of being able to schedule and post stories to Instagram from Business Manager, but now Reels are coming to Facebook. And here’s what we know about them: You will be...

Why sharing news on business pages may come back to bite you

Why sharing news on business pages may come back to bite you

Fake news, misinformation and disinformation have been the bane of Facebook for a decade. As soon as we knew how to share memes and articles, we did it en masse. If you’re doing that as a business, you’re about to get slapped.  Sharing those...

Don’t trust Google Analytics 4 just yet

Don’t trust Google Analytics 4 just yet

If you’re an early adopter kind of person, you might have hopped on the Google Analytics 4 bandwagon. The warnings were clear. Do not remove your existing analytics code. Several months later I can see why!  Google Analytics 4 is the update...

Where should Australian small businesses advertise?

Where should Australian small businesses advertise?

There are over one hundred different ways for a business in any market to advertise themselves. From the more traditional methods like newspapers and phone books to the latest digital platforms it can be hard to know what to choose. When choosing a...

Going viral isn’t all it’s cracked up to be

Going viral isn’t all it’s cracked up to be

Doing a stunt, making a funny video or using a famous celebrity to help you to “go viral” may seem like it’s an effective way to grow a business fast. But going viral can actually prove to be detrimental to your long term success.  Do you remember...

Beware of age discrimination on Facebook ads

Beware of age discrimination on Facebook ads

Sometimes it might feel like social media is a bit of a wild wild west where you can do whatever you like. But it’s not. Those platforms have rules. And those rules are tightest when it comes to running ads. Sometimes I look at an ad on Facebook...

How to find new revenue for your small business

How to find new revenue for your small business

Last year taught us one powerful lesson. You can’t trust a full-time job or a single source of revenue to get you through a crisis. So now the pandemic is easing in Australia, why are we all just going back to our old habits?  Single source of...

How to ensure that your mobile website is ready for Google

How to ensure that your mobile website is ready for Google

Google ranks websites based on what they do on a mobile phone. Desktop performance isn’t even a consideration anymore. And while you’ve been using a responsive design for years, is your website actually made for the mobile user? It’s no longer good...