fbpx
1800 575 005 [email protected]

What’s unique about advertising in Darwin?

When you’re advertising on any medium in Darwin, there’s a few things you should know.

 

  • Darwin’s media market is extremely competitive, with more media buying options, per capita,  than any other capital city in Australia.
  • The fact that the only two commercial radio stations in Darwin are owned by the same company means that radio is disproportionately over-priced.
  • Outdoor advertising is quite rare in Darwin. There are no billboards outside the Airport precinct, limiting outdoor advertising to buses and taxis only.
  • Digital agencies tend to be local and focus on Google and programmatic remarketing campaigns rather than strategic social media.

Darwin has a 17% population turnover each year. This equates to some 23,800 people leaving the region, but with a similar number arriving to live in Darwin every year. The entire population of Darwin essentially turns-over approximately every 5-6 years.

There are around 110 digital marketing freelancers in Darwin, but only about 5 actual digital marketing agencies with more than 10 active clients at any one time. This causes a wild variation in pricing, with most freelancers going out of business within 18 months.

The 3 ways business can be relevant despite this turnover of population

GET KNOWN

Reach new arrivals in Darwin by being where they are. When people are new to town they spend a lot of time on Facebook scoping out groups and local pages to get a feel for their new town and start to make new connections.

Advertising on Facebook and Instagram is an ideal way to ensure that you are right there in front of them when they are exploring new things – and connecting with new people.

GET FOUND

New arrivals in Darwin don’t know about your reputation, your thirty years of service, your awards or your awesome radio or TV jingle. They haven’t yet settled in to enough of a pattern here to develop TV and radio listening habits. So you need to make sure that you are found on Google when they’re looking both for you, and for what you do.

  • If you’re advertising well on Facebook, then they will look for you by name
  • If you’re not advertising on Facebook, then you need to have a great presence on Google

STAY KNOWN

New arrivals don’t stay “new arrivals” for long. If they knew your name, found you on Google, and had a good experience with you, they’ll probably be back when they next need you. Or they become your new word-of-mouth. But when it comes to loyalty to business, we’ve all got short memories. 

That’s because all your competitors are posting stuff on social media and advertising like crazy to make up for the fact that they missed that new arrival.

So to keep yourself on their radar, even as a referral to their friends, you have to keep on advertising.

Our Facebook & Instagram Ads plans

Prices are quoted in Australian dollars inclusive of GST on a per month basis. Minimum term is 3 months.

Why you should choose Clickstarter for your Darwin digital marketing

Logo

One of just 6 Facebook Accredited Community Trainers in Australia.

Logo

One of the first 10 Certified Digital Marketing Associates in the World.

We are aan accredited Facebook Blueprint Certified Ad Buyer for Business.

Clickstarter are an accredited Facebook Blueprint Certified Ads Planner.

We're also Facebook Blueprint Certified Media Buying Professionals.

Logo

Clickstarter is a LinkedIn Marketing Labs Certified Professional in Marketing Fundamentals

Who we’ve been working with