How much have you been quoted for a website lately? $500? $1000? $10,000? More? Of all the clients, both confirmed and potential, nearly 100% of them had, what I call, ”quote shock.”

Quote Shock is that moment when you receive a quote for a website and it almost takes your breath away. You may have noticed the proliferation of DIY website builders and thought you’d be facing about $1000-$2000 a full-service website from a pro. And then you open the email to find that they want $15,000.

That story is all too common in Darwin. And while the old adage that “you get what you pay for” is partially true, often the support coming from Darwin’s top-level web developers isn’t great. They fail to update their favourite web software like Drupal, Joomla and WordPress. They don’t run up-to-date versions of PHP. Or they update their PHP and half the websites they host break.

It has many small businesses wondering if they should even bother with a website.

And in many cases, they needn’t bother with a website at all.
In fact, I would go as far as saying that their website is one of the smallest items on their business to-do list. Don’t mistake that as saying it’s not important. It’s actually VERY important. But it shouldn’t be the budget-breaker that they have almost come to expect it to be.

For the average small business with a moderate level of competition in the Darwin market, a full-featured website may not even be necessary. Though some kind of web presence is required. And that web presence could be in the form of something as simple as a web “landing page.”

The concept of the landing page is around one page of content designed to push aside all the usual design-obsession that comes with full websites and concentrate on one thing alone… SELLING.

A landing page has some SEO elements like Heading tags and a clear structure of HTML that allows search engines like Google to easily index everything on it. But it is missing elements like blogs, photo galleries, video pages and massive slideshows. It is designed to show up when searched-for in Google, and then put no hoops in the way of a customer contacting you.
So elements like clicking a simply button to call you, or filling out a super simple form are front-and-centre with very little in the way of content to stop customers getting to you.

The best thing about a landing page is that they should really only take about an hour or two for a decent web developer to put together… including the purchase of your domain name and placing the site on a webhost. In fact, if anyone is charging more than $200 for a landing page, they are really charging too much, in my opinion.

So ask yourself… does your business really hinge on having a full website? Or would you rather save your thousands for spending on marketing, advertising and getting people to visit your landing page or website?