(Hook) Imagine Instagram as your business’s digital scrapbook, filled with amazing photos and stories about your brand. But wait, what if these stories could live forever, right at the top of your profile, showcasing the best of your brand? Enter Instagram Highlights. Today, we’re going to dive deep into how to best use Instagram Highlights for your business.

(Opener) G’day this is Clickstarter, the Australian Digital Marketing Podcast. I’m Dante St James.

(Tease) In today’s episode, we’re discussing how to make your business shine with Instagram Highlights. We’ll explore the importance of creating themed highlights, the power of customer testimonials, and the magic of ‘how-to’ guides. So, let’s step into the spotlight and start highlighting your business’s Instagram profile!

(Main Content) First, let’s talk about themed highlights. Themed highlights are like chapters in a book, each one showcasing a different aspect of your brand. For example, a boutique clothing store I worked with created separate highlights for each of their collections. This not only made it easy for their customers to browse through their offerings but also beautifully showcased their diverse range.

Next up, customer testimonials. Social proof is powerful, and what better way to showcase it than through Instagram Highlights? Collect user-generated content or customer reviews and feature them in a dedicated highlight. A local restaurant client of mine did just this, sharing photos and reviews from their customers, which boosted their credibility and attracted new customers.

Finally, ‘how-to’ guides can be a fantastic addition to your Instagram Highlights. These can be anything from tutorials on how to use your product to tips related to your industry. A skincare brand I advised created a series of skincare routine tutorials. This not only educated their customers about their products but also positioned them as an expert in their field.

But the true potential of Instagram Highlights is realized when these strategies are combined. A brilliant example is Glossier. They’ve smartly used highlights to showcase their product range, share customer testimonials, and provide skincare tips, creating an engaging and comprehensive Instagram presence.

(Summary) Instagram Highlights are not just a feature; they’re an opportunity to showcase the best of your business, right at the top of your profile. Create themed highlights to organize your content, share customer testimonials to boost your credibility, and use ‘how-to’ guides to educate your audience. With these tips in your arsenal, you’re all set to make your business’s Instagram profile truly highlight-worthy!