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(Hook) Imagine this: you’ve poured your heart and soul into creating an amazing podcast. You’re proud of your content, and you can’t wait for the world to hear it. But there’s one problem – the world doesn’t know about it yet! Marketing your podcast can feel like a daunting task, but with the right strategies, it can be a breeze. Let’s dive into the world of podcast marketing!

(Opener) G’day this is Clickstarter, the Australian Digital Marketing Podcast. I’m Dante St James.

(Tease) Today we’re exploring how to market a podcast. We’re going to dive into the power of social media promotion, the magic of partnerships, and the effectiveness of SEO for podcasts. If you’ve been wondering how to get your podcast heard by more people, stick around. This episode is for you!

(Main Content) First up, let’s talk about the powerhouse that is social media. Social media is not just a tool for sharing funny cat videos; it’s a platform to reach potential listeners. Create engaging, bite-sized snippets of your podcast for social media. A travel podcast I worked with created short, enticing video clips from their episodes and saw a 30% increase in their listenership.

Next, partnerships can work like magic. Collaborate with other podcasters or influencers in your field. You could guest on their show or vice versa, or you could even co-create content. A tech podcast I advised teamed up with an influencer for a special episode. The result? A significant boost in their subscribers.

Finally, let’s not forget about SEO. Yes, SEO is not just for websites; it’s for podcasts too! Optimize your podcast’s title, description, and show notes with relevant keywords. This will help your podcast show up in search results. An educational podcast I worked with revamped their SEO strategy and saw a steady increase in organic traffic.

However, the real key to marketing a podcast is using these strategies together. A brilliant example is the “How I Built This” podcast by NPR. They’ve smartly leveraged social media, created meaningful partnerships, and optimized their content for search, resulting in a globally popular podcast.

(Summary) Marketing a podcast doesn’t have to feel like shouting into the void. With the right strategies – social media promotion, partnerships, and SEO – you can reach more listeners and make your podcast a success. Remember, your podcast is unique, and so should be your marketing strategy. Tailor these strategies to your podcast, and watch as your listener base grows!