(Hook) Imagine yourself at a cafe. You pull out your smartphone to check out a website someone recommended. But, oh no, it’s taking forever to load, the text is too small to read, and you have to pinch-and-zoom to navigate. Frustrating, isn’t it? Mobile optimisation isn’t just a ‘nice to have’ anymore; it’s a ‘must-have.’ So, how do you optimize a website for mobile devices? Let’s dig in!

(Opener) G’day this is Clickstarter, the Australian Digital Marketing Podcast. I’m Dante St James.

(Tease) Today, we’re focusing on mobile optimization. We’re talking about why responsive design is vital, how improving site speed can skyrocket user experience, and why it’s crucial to think about touch controls. If you’ve been looking for ways to make your website mobile-friendly, you’re in for a treat!

(Main Content) Let’s start with responsive design. A responsive website automatically adjusts to fit the device it’s being viewed on. Remember, mobile users aren’t just smaller desktop users. They have different needs. I worked with a photography studio that redesigned their site with a responsive design, and they saw a significant decrease in their bounce rate and an increase in bookings.

Next, site speed. Did you know that 53% of mobile site visits are abandoned if a page takes longer than 3 seconds to load? Tools like Google’s PageSpeed Insights can help you identify areas for improvement. An online bakery I advised improved their site speed and saw a substantial increase in their mobile traffic and sales.

Finally, let’s talk touch controls. On mobile devices, your finger is the mouse. Make sure your website’s elements are touch-friendly. An art supplies store I worked with revamped their mobile site’s navigation to be more touch-friendly and saw an increase in user engagement and time spent on their site.

However, the secret sauce is blending these ingredients into a cohesive mobile optimisation strategy. Take the example of Starbucks. They’ve perfected their mobile site with responsive design, lightning-fast speed, and touch-friendly controls, providing a seamless experience to their mobile users.

(Summary) Mobile optimisation is no longer an option, it’s a necessity. Embrace responsive design to cater to different devices, improve your site speed to keep your users engaged, and optimize for touch controls to offer a seamless experience. With these tips in your back pocket, you’re well on your way to creating a mobile-friendly website that your users will love!

(Recommended Resource) Learn how to write better content for your mobile website at the free mini-course here.