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Find your niche and focus on it

Find your niche and focus on it

In this email, I am going to give you some ideas on how you can find a niche to focus on when it might not be obvious what niches there are - let alone which one to choose. Niching down to a smaller number of customers than you once may have had can be a little...

Protecting your small business website and your online customers

Protecting your small business website and your online customers

Yeah. It’s another article about how important cybersecurity is. Look out! We’re talking about the most boring topic that any small business owner can face — cybersecurity — specifically on your website. But it’s important. Because some of us seem...

Does social media affect your Google ranking?

Does social media affect your Google ranking?

If you were to ask Google, they’d probably tell you that social media will have no impact on your optimisation for ranking on their search engine. There’s been a lot of discussion in the SEO universe about how social signals might assist a website...

Is Facebook still relevant for small business?

Is Facebook still relevant for small business?

Is Facebook still relevant for business? Facebook is still the most popular social network in the world. That’s established. Over 2 billion people use it every single day. And it’s no “new kid on the block.” Surprisingly, Facebook has been going...

The 5 things in digital marketing to be focused on this year

The 5 things in digital marketing to be focused on this year

If you ever needed proof that social media and digital marketing are changing, consider this. Facebook released 40 updates in 2021. That’s 40 new features or rules that we needed to get our heads around. It’s any wonder small businesses are...

Podcasting Playbook: How to start your business podcast in 2022

Podcasting isn't hard to do. You just need to know where to start Podcasts are fun, easy to make, and can be informative to your target audience. They build credibility and trust in your business and show that you really know your stuff. Podcasts...

How not to do copywriting.

How not to do copywriting.

When you write copy, it’s not just about using the right words to sell your product. It’s how your message connects with people. By changing a few words in your copy, you can make it more likely that people will buy from you. I’ve been fortunate...

What to consider before you write this year’s marketing strategy

What to consider before you write this year’s marketing strategy

Many businesses want to develop and implement a strategy that allows their product to sell itself. That’s the dream. A strong marketing strategy will target the right audiences in ways that will make them think about your company. As a result, your...

How not to do copywriting.

How not to do copywriting.

When you write copy, it’s not just about using the right words to sell your product. It’s how your...