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Yeah. It’s another article about how important cybersecurity is. Look out! We’re talking about the most boring topic that any small business owner can face — cybersecurity — specifically on your website. But it’s important. Because some of us seem...

Source: depositphotos.com Social proof is precisely what it sounds like - proof that other people have vetted a certain product or service and found it met their expectations. We’re social creatures, and as such, we still rely on the opinions and...

In my most recent post, I talked about the impact of online advertising cost increases on platforms from Facebook and Instagram to Twitter and TikTok. Every advertiser is being impacted by it. But why is it happening? There are three main factors...

When it comes to getting your message across on either social media, your website or even email, you have options. You can write the text on your website or social media yourself. You may hire someone else to do it for you. Or you could take the AI...

If you were to ask Google, they’d probably tell you that social media will have no impact on your optimisation for ranking on their search engine. There’s been a lot of discussion in the SEO universe about how social signals might assist a website...

Is Facebook still relevant for business? Facebook is still the most popular social network in the world. That’s established. Over 2 billion people use it every single day. And it’s no “new kid on the block.” Surprisingly, Facebook has been going...

If you ever needed proof that social media and digital marketing are changing, consider this. Facebook released 40 updates in 2021. That’s 40 new features or rules that we needed to get our heads around. It’s any wonder small businesses are...

When you write copy, it’s not just about using the right words to sell your product. It’s how your message connects with people. By changing a few words in your copy, you can make it more likely that people will buy from you. I’ve been fortunate...

Many businesses want to develop and implement a strategy that allows their product to sell itself. That’s the dream. A strong marketing strategy will target the right audiences in ways that will make them think about your company. As a result, your...