Free Guides

Find your niche and focus on it
In this email, I am going to give you some ideas on how you can find a niche to focus on when it might not be obvious what niches there are - let alone which one to choose. Niching down to a smaller number of customers than you once may have had can be a little...
Protecting your small business website and your online customers
Yeah. It’s another article about how important cybersecurity is. Look out! We’re talking about the most boring topic that any small business owner can face — cybersecurity — specifically on your website. But it’s important. Because some of us seem...
What Is Social Proof and How to Use It in Your Digital Marketing Strategy
Source: depositphotos.com Social proof is precisely what it sounds like - proof that other people have vetted a certain product or service and found it met their expectations. We’re social creatures, and as such, we still rely on the opinions and...
The 3 things causing digital advertising to be so expensive this year
In my most recent post, I talked about the impact of online advertising cost increases on platforms from Facebook and Instagram to Twitter and TikTok. Every advertiser is being impacted by it. But why is it happening? There are three main factors...
How to Use Artificial Intelligence to Help You with Your Copywriting
When it comes to getting your message across on either social media, your website or even email, you have options. You can write the text on your website or social media yourself. You may hire someone else to do it for you. Or you could take the AI...
Does social media affect your Google ranking?
If you were to ask Google, they’d probably tell you that social media will have no impact on your optimisation for ranking on their search engine. There’s been a lot of discussion in the SEO universe about how social signals might assist a website...
Is Facebook still relevant for small business?
Is Facebook still relevant for business? Facebook is still the most popular social network in the world. That’s established. Over 2 billion people use it every single day. And it’s no “new kid on the block.” Surprisingly, Facebook has been going...
The 5 things in digital marketing to be focused on this year
If you ever needed proof that social media and digital marketing are changing, consider this. Facebook released 40 updates in 2021. That’s 40 new features or rules that we needed to get our heads around. It’s any wonder small businesses are...
Podcasting Playbook: How to start your business podcast in 2022
Podcasting isn't hard to do. You just need to know where to start Podcasts are fun, easy to make, and can be informative to your target audience. They build credibility and trust in your business and show that you really know your stuff. Podcasts...
How not to do copywriting.
When you write copy, it’s not just about using the right words to sell your product. It’s how your message connects with people. By changing a few words in your copy, you can make it more likely that people will buy from you. I’ve been fortunate...
What to consider before you write this year’s marketing strategy
Many businesses want to develop and implement a strategy that allows their product to sell itself. That’s the dream. A strong marketing strategy will target the right audiences in ways that will make them think about your company. As a result, your...

How not to do copywriting.
When you write copy, it’s not just about using the right words to sell your product. It’s how your...

What to consider before you write this year’s marketing strategy
Many businesses want to develop and implement a strategy that allows their product to sell itself....

Why reviews are important. Even the bad ones.
Photo by Charles Deluvio on Unsplash Customers trust recommendations from friends...

Social commerce is about to blow up. Here’s what it is.
Photo by Libby Penner on Unsplash Social media purchasing will skyrocket in popularity over...

SEO and CRO: How to get them in and turn them into customers
Photo by Pickawood on Unsplash SEO and CRO: How to get them in and turn them into customers...

Want to work from home this year? Here’s the remote working skills that are in demand.
Photo by Helena Lopes on Unsplash Want to work from home this year? These are the skills that...

Starting a coaching business this year? Consider this before you buy a single ad.
Photo by Austin Distel on Unsplash This year, if you are just starting your coaching or...

What to expect from Instagram in 2022
Photo by Solen Feyissa on Unsplash What are we expecting from Instagram in 2022? It’s...