Free Guides

If you were to ask Google, they’d probably tell you that social media will have no impact on your optimisation for ranking on their search engine. There’s been a lot of discussion in the SEO universe about how social signals might assist a website...

Is Facebook still relevant for business? Facebook is still the most popular social network in the world. That’s established. Over 2 billion people use it every single day. And it’s no “new kid on the block.” Surprisingly, Facebook has been going...

If you ever needed proof that social media and digital marketing are changing, consider this. Facebook released 40 updates in 2021. That’s 40 new features or rules that we needed to get our heads around. It’s any wonder small businesses are...

When you write copy, it’s not just about using the right words to sell your product. It’s how your message connects with people. By changing a few words in your copy, you can make it more likely that people will buy from you. I’ve been fortunate...

Many businesses want to develop and implement a strategy that allows their product to sell itself. That’s the dream. A strong marketing strategy will target the right audiences in ways that will make them think about your company. As a result, your...

Photo by Charles Deluvio on Unsplash Customers trust recommendations from friends and family more than any other kind of online marketing and advertising, making solid online reviews more important than ever. According to HubSpot,...

Photo by Libby Penner on Unsplash Social media purchasing will skyrocket in popularity over the next few years, potentially opening up new markets for small enterprises. According to a new Accenture analysis, social commerce is gaining...

Photo by Pickawood on Unsplash SEO and CRO: How to get them in and turn them into customers If you haven’t heard of it before, Conversion rate optimisation (CRO) is the method of increasing the percentage of your website visitors who go on to...

Photo by Helena Lopes on Unsplash Want to work from home this year? These are the skills that are in demand. Working from home has never been more popular, especially in the aftermath of the ongoing pandemic — more than half of all...