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Does social media affect your Google ranking?

Does social media affect your Google ranking?

If you were to ask Google, they’d probably tell you that social media will have no impact on your optimisation for ranking on their search engine. There’s been a lot of discussion in the SEO universe about how social signals might assist a website...

Is Facebook still relevant for small business?

Is Facebook still relevant for small business?

Is Facebook still relevant for business? Facebook is still the most popular social network in the world. That’s established. Over 2 billion people use it every single day. And it’s no “new kid on the block.” Surprisingly, Facebook has been going...

The 5 things in digital marketing to be focused on this year

The 5 things in digital marketing to be focused on this year

If you ever needed proof that social media and digital marketing are changing, consider this. Facebook released 40 updates in 2021. That’s 40 new features or rules that we needed to get our heads around. It’s any wonder small businesses are...

Podcasting Playbook: How to start your business podcast in 2022

Podcasting isn't hard to do. You just need to know where to start Podcasts are fun, easy to make, and can be informative to your target audience. They build credibility and trust in your business and show that you really know your stuff. Podcasts...

How not to do copywriting.

How not to do copywriting.

When you write copy, it’s not just about using the right words to sell your product. It’s how your message connects with people. By changing a few words in your copy, you can make it more likely that people will buy from you. I’ve been fortunate...

What to consider before you write this year’s marketing strategy

What to consider before you write this year’s marketing strategy

Many businesses want to develop and implement a strategy that allows their product to sell itself. That’s the dream. A strong marketing strategy will target the right audiences in ways that will make them think about your company. As a result, your...

Why reviews are important. Even the bad ones.

Why reviews are important. Even the bad ones.

Photo by Charles Deluvio on Unsplash Customers trust recommendations from friends and family more than any other kind of online marketing and advertising, making solid online reviews more important than ever. According to HubSpot,...

Social commerce is about to blow up. Here’s what it is.

Social commerce is about to blow up. Here’s what it is.

Photo by Libby Penner on Unsplash Social media purchasing will skyrocket in popularity over the next few years, potentially opening up new markets for small enterprises. According to a new Accenture analysis, social commerce is gaining...

SEO and CRO: How to get them in and turn them into customers

SEO and CRO: How to get them in and turn them into customers

Photo by Pickawood on Unsplash SEO and CRO: How to get them in and turn them into customers If you haven’t heard of it before, Conversion rate optimisation (CRO) is the method of increasing the percentage of your website visitors who go on to...