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Instagram Audience Growth Tactics

With over 2 billion users worldwide, Instagram is a bustling marketplace. But how can you harness its potential to reach your target audience?

First, some interesting facts about Instagram in 2023.

  • Instagram has over 2 billion monthly active users.
  • The most popular age group on Instagram is 18-24 years old.
  • Instagram users spend an average of 53 minutes per day on the platform.
  • Instagram is the fourth most-used social media platform in the world.
  • Instagram users share over 95 million photos and videos every day.

The three most powerful tactics for using Instagram to reach your target audience.

  • Leveraging Instagram stories
  • Harnessing the power of user-generated content
  • Understanding the art of consistent engagement
  • Reels are NOT effective because they appeal to too broad an audience
  • Hashtags are equally ineffective because they are usually too general

The added interactivity of Instagram Stories

Firstly, let’s talk about Instagram stories. These short, 24-hour snapshots of your day-to-day activities or special events are a goldmine for building brand personality and fostering a stronger connection with your audience. They offer a more casual and immediate way to share content, allowing for real-time engagement.

For instance, suppose you’re launching a new product. Rather than just posting a polished photo on your feed, why not share the journey of its creation through your stories? From sneak peeks into the manufacturing process to special countdowns or live Q&A sessions about the upcoming release, there are many ways to generate excitement and maintain interest.

Stories also come with various interactive features like polls, quizzes, and link stickers, which can be fantastic tools for driving engagement, collecting feedback, and directing traffic to your website.

Instagram Stories

Harnessing the Power of User-Generated Content

Moving on to our second point, let’s discuss the power of user-generated content (UGC). UGC is an incredibly effective way to build trust and encourage a sense of community around the same things your brand stands for in the age of authenticity. It involves sharing content your users have created – anything from a review of your product to a photo of them using it.

Take, for example, a clothing brand. Encourage your customers to share photos of themselves wearing your clothes and tag your brand. By reposting these images on your own feed, you showcase your products in real-life situations and make your customers feel seen and appreciated.

UGC serves as social proof, showing potential customers that others enjoy your products or services. It’s a form of word-of-mouth marketing that can significantly boost your credibility and increase conversion rates.

User Generated Content

Understanding the Art of Consistent Engagement

Finally, let’s talk about the art of consistent engagement. Instagram, like any social media platform, thrives on interaction. It’s not enough to post content and expect your audience to come to you – you have to reach out and engage with them.

This engagement can take various forms. Commenting on your followers’ posts, replying to their comments on your content, participating in relevant conversations, and consistently sharing valuable content are all critical aspects of building a vibrant Instagram community.

For example, if you’re a fitness brand, regularly share helpful workout tips, engage with followers sharing their fitness journeys, and take the time to answer any questions or comments.

This consistent engagement helps to establish your brand as an authority in your field, fosters a loyal audience, and keeps your brand at the forefront of your followers’ minds.

Consistent Engagement

It’s not about the quick wins

We’ve always known that Instagram is necessary for most small businesses – particularly those that sell products and very personal services. But now we also know that Instagram offers many ways to connect with your target audience. By leveraging the immediacy of Instagram stories, harnessing the authenticity of user-generated content, and understanding the importance of consistent engagement, you can effectively tap into your audience and build a solid and loyal community around your brand. Remember, success on Instagram isn’t about quick wins; it’s about cultivating genuine relationships and delivering valuable content consistently.

These tactics won’t just increase your follower count; they will help you build a loyal, engaged community that values your brand.

And remember, successful marketing is not about reaching more people; it’s about getting in front of the right people and making a meaningful connection with them.

Man win no likes on his Instagram

Dante St James is a Meta Australia & New Zealand Community Trainer and a Meta Lead Trainer globally.

To book a 1:1 session about using Instagram for your business, book here.