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As an Aussie website owner, you know the importance of creating high-quality content that engages and informs your audience. But have you given much thought to how you organise and present that content? Enter headings and subheadings.

Headings and subheadings are an essential part of any website, as they help to break up and organise the content, making it easier for readers to scan and navigate.

But the benefits of headings and subheadings go beyond just improved readability.

They can also improve your website’s SEO and search engine rankings and increase your site’s overall usability and user experience.

So how do you craft effective headings and subheadings? Here are a few tips to keep in mind:

Use descriptive and keyword-rich language.

One of the most important aspects of crafting effective headings and subheadings is using descriptive and keyword-rich language. Headings and subheadings should clearly and concisely convey the main points of the content they are introducing. This helps to improve the overall readability and usability of your website, as it allows readers to understand the purpose and topic of the content quickly.

In addition to being descriptive, it’s also important to include relevant keywords in your headings and subheadings. This can help to improve your website’s search engine rankings and make it easier for people to find your content online. For example, if you’re writing a blog post about social media marketing, you might include the phrases “social media” and “marketing” in your headings and subheadings.

Using descriptive and keyword-rich language in your headings and subheadings is a win-win for both readers and search engines. It helps to improve your website’s overall usability and SEO, making it more effective in engaging and informing your audience.

Using heading tags correctly.

Using heading tags correctly is another important aspect of crafting effective headings and subheadings. Heading tags, such as H1, H2, H3, help to identify the hierarchy of your content and signal to search engines what the main topics of your page are.

Using these tags correctly is essential, with your main heading being an H1 tag and subsequent subheadings being H2, H3, etc. This helps to give structure to your content and makes it easier for readers and search engines to understand your page’s main points and organization.

For example, if you have a blog post with the main heading “5 Tips for Boosting Your Website’s SEO,” you would use an H1 tag for this heading. Subsequent subheadings, such as “Optimise Your Page Titles and Meta Descriptions” and “Use Internal and External Links,” would be H2 tags. This helps to give hierarchy and structure to your content, making it easier to read and navigate.

Using heading tags correctly is an important aspect of on-page SEO and can help improve your website’s overall visibility and search engine rankings. So be sure to pay attention to these tags and use them appropriately in your content.

Varying the length (and style) of your headings

Varying the length and style of your headings and subheadings is another important aspect of crafting effective headings and subheadings. Using the same style and length for all your headings and subheadings can make your content monotonous and hard to read. By varying the length and style, you can keep things interesting and help to break up the content, making it easier for readers to scan and navigate.

There are a few different approaches you can take when it comes to varying the length and style of your headings and subheadings. For example, you might use shorter, punchier headlines for your main headings and longer, more descriptive subheadings for your subheadings. This helps to draw the reader in and clearly convey the main points of the content.

You can also vary the style of your headings and subheadings by using different font sizes, colors, or bolding. This can help to make your headings and subheadings stand out and draw the reader’s attention. Just be sure to use these formatting techniques sparingly and in a way that enhances the readability and usability of your content.

In short, by varying the length and style of your headings and subheadings, you can create a more engaging and easy-to-read website that keeps your readers coming back for more.


Here are a few examples of good and bad headings and subheadings to illustrate these points:

Good headings and subheadings:

  1. “5 Simple Tips for Growing Roses in Warm Climates” (short and punchy headline with a clear focus and relevant keyword)
  2. “The Top 10 Financial Pitfalls to Avoid for Small Businesses in 2021” (descriptive and includes a relevant keyword)
  3. “7 Common Mistakes to Avoid When Renovating Your Home” (clear focus and includes a numbered list, which can be visually appealing and easy to scan)

Bad headings and subheadings:

  1. “Rose Growing Tips” (vague and lacks a clear focus)
  2. “Financial Pitfalls Small Business” (lacks specificity and a clear focus)
  3. “Home Renovation Mistakes” (too broad and lacks a clear focus)

Generally, good headings and subheadings are clear, and descriptive, and include relevant keywords. They should also be varied in length and style to keep things interesting and easy to read.

On the other hand, bad headings and subheadings are vague, lack focus, and don’t include relevant keywords. They can make your content difficult to read and understand, leading to a poor user experience.

The Bottom Line

Headings and subheadings are essential parts of any website, as they help to break up and organize the content, making it easier for readers to scan and navigate. But the benefits of headings and subheadings go beyond just improved readability.

They can also improve your website’s SEO and search engine rankings and increase your site’s overall usability and user experience.

To craft effective headings and subheadings, it’s essential to use descriptive and keyword-rich language, use heading tags correctly, and vary the length and style of your headings and subheadings.

By following these tips and taking the time to craft effective headings and subheadings, you can create a website that is both engaging and easy to read, leading to a better user experience and higher search engine rankings.

So don’t underestimate the power of headings and subheadings in your website content – they can make a big difference in the success of your website.


Dante St James is the founder of Clickstarter, a Meta Certified Lead Trainer, a Community Trainer with Meta Australia, a digital advisor with Business Station, an accredited Digital Solutions advisor and presenter, and a highly sought-after digital coach. You can watch free 1-hour webinars and grow your digital skills at Dante’s YouTube Channel.

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