Have you been wondering how Facebook’s algorithms impact the reach of your content and what you can do about it? I’ve got you.
First, let’s talk about how Facebook’s algorithms work.
Facebook’s algorithms determine what content is shown to which users and when. These algorithms consider various factors, such as the user’s past behaviour, their interactions with your content, and the type of content being shared. So what does this mean for your business?
Essentially, it means that the reach of your content on Facebook is determined mainly by the algorithms. If your content is engaging and resonates with your audience, it will likely be shown to a broader audience.
Engage with your audience. Interacting with your audience through comments and replies can help increase the reach of your content, as Facebook’s algorithms favour content that generates engagement.
Use Facebook Ads. If you want to increase the reach of your content beyond your organic reach, you can use Facebook Ads to target specific audiences and boost your content. This is especially useful when you take a post that has performed well as a post and boosting it to a broader audience.
Let’s look at a few specific examples to show how Facebook’s algorithms affect your content’s reach and what you can do about it.
Example 1: A local clothing store posts pictures of a new dress they just got in. The post gives a complete description of the dress and how much it costs, but there are no hashtags or tags. The post receives little attention and only brings it to a small group.
What the store can do: They can add relevant hashtags and tags (like #newarrival or #fashion) to their post to get more people to see them. They can also include a call to action, like “tag a friend who would love this dress,” to get people to interact. Also, they can use Facebook Ads to reach their ideal customers and give the post more attention.
A personal trainer posts a workout video on their Facebook page. The video is well-made and has tips and changes for people with different fitness levels. The post gets a lot of attention through comments and shares.
What the trainer can do: Since this post is already resonating with their audience and getting them involved, they can keep posting similar content and interact with their audience through comments and replies. They can also use hashtags and tags that are relevant to their content to get more people to see it.
Example 3: A small bakery puts up a picture of a new dessert they just made. The post gives a detailed description of the dessert and how much it costs, but it doesn’t have any hashtags or tags. The post gets little attention and only brings a small number of customers.
What the bakery can do: They can get more people to see this post by adding relevant tags and hashtags, like #dessert or #foodie. They can also include a call to action in the post, like “Tag a friend who would love to try this dessert,” to get people to interact. Also, they can use Facebook Ads to reach their ideal customers and give the post more attention.
By following the tips above and looking at the examples, small businesses can make their Facebook content reach more people and bring more attention to their brand.