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Are you ready to learn how to write kickass content that’ll keep your readers engaged and coming back for more in 2023? Strap yourselves in because I’ve got some evergreen tips that’ll help you do that. Let’s jump in!

Catchy Headlines are a Must-Have: Your headline is the first thing readers see, so make it eye-catching and irresistible. Use powerful verbs, numbers, and relevant keywords to lure them in. Think of it like baiting a hook with the juiciest worm!

For example, instead of a bland headline like “Ways to Improve Your Blog Posts,” try something like “10 Simple Tricks to Turn Your Boring Blog Posts into Buzzworthy Masterpieces!” Now, that’s more like it.

Don’t Skimp on the Visuals: We live in a visual world, and images are a great way to capture attention. But take your time picking the right stock photo – make sure it’s high-quality and relevant to your content. And if you can’t find the perfect image, consider creating your own with design tools like Canva or PicMonkey. If you’re feeling brave, try generating your own AI images with MidJourney or PlaygroundAi. There’s always plenty of imagine generators and editors available for once-only prices (no subscriptions) at Appsumo. I’ve picked up a few in my time!

For instance, let’s say you’re writing a post about “10 Hacks to Organize Your Closet.” You could include an image of a messy, cluttered closet next to a beautifully organized one. That’ll get your readers’ attention and make them want to read more.

Organize Your Content: Long blocks of text could be more manageable and easier to read. Break your content into easily digestible sections using subheadings, bullet points, and short paragraphs. Make it easy for readers to skim through and find what they’re looking for.

For instance, let’s say you’re writing an article about “How to Train Your Dog to Do Tricks.” You could break up your content into sections like “Basic Training Techniques,” “Fun Tricks to Teach Your Dog,” and “Common Mistakes to Avoid.”

Keep it Simple, Silly: Your readers are smart, but that doesn’t mean they want to read something overly complicated or full of technical jargon. Keep your language simple, and use short sentences and common words that your readers can easily understand.

For example, instead of using complicated terms like “photovoltaic cells” when writing about solar panels, use simple language like “solar cells” instead.

Optimise for Search Engines: You want your content to be found by as many people as possible, right? Well, that means you need to optimize your content for search engines. Include relevant keywords in your title, body text, headings, meta description, URL, and image alt tags. This’ll make it more likely for search engines to find your content and show it to users searching for related topics.

For example, if you’re writing about “The Best Pizza Places in New York,” make sure you include keywords like “pizza places,” “New York,” and “best” throughout your content.

Leverage the Power of Social Media: Social media is a great way to promote your content and drive traffic to your site. Share your blog posts on platforms like Facebook, Twitter, Instagram, and even Reddit or Quora, where relevant.

For example, let’s say you’re sharing an article about “The Benefits of Meditation.” You could share it on Instagram with a calming image and the hashtag #meditation or post it on Reddit in a relevant community like r/Mindfulness.

Encourage engagement: It’s not just enough to get your readers to read your articles; it’s also essential to engage with them. How do you do that? Adding a call-to-action at the end of each post encourages your readers to share their thoughts or leave a comment. This way, you can build a relationship with your readers, get their feedback, and create a sense of community around your blog.

For instance, let’s say you’re writing about the best restaurants in town. Why not ask your readers to leave a comment with their favourite restaurant or tag you in a photo of their meal at one of the recommended spots? It’s a win-win situation for everyone!

Track your stats: Another essential aspect of blogging is tracking your blog’s performance. You can use analytics tools such as Google Analytics or Jetpack to track how many visitors you’re getting per post, which articles have the most views, and how long readers stay on your site.

This information can help you identify which topics your readers are most interested in, which ones are driving the most traffic, and how you can improve your blog in the future. You can also use this data to adjust your marketing strategy and effectively target your audience.


Writing compelling blog content in 2023 is about creating valuable, engaging, and shareable content. To achieve this, you need to craft a great headline, use quality images, keep your content organized, make it easy to read, consider SEO, share on social media, encourage engagement, and track your stats. By following these tips, you can create content that resonates with your audience, drives traffic to your site, and helps you build a loyal following over time.