For tourism and travel businesses aiming to attract business travelers and secure Meetings, Incentives, Conferences, and Exhibitions (MICE) attendees, mastering LinkedIn is no longer optional but a strategic imperative.
It’s a hard pill to swallow, but let’s be honest—most people are using LinkedIn wrong. What should be a platform for building deep professional relationships has become a digital dumping ground for motivational fluff, sales pitches, and a highlight reel of promotions and awards.
Most of us wake up to a ping, scroll through a sea of unread messages, and by midday we’re either ignoring email completely or drowning in it.
Did you know that by 2027, generative AI tools like ChatGPT will automate or augment around 25% of government operations?