Free Guides

In this email, I am going to give you some ideas on how you can find a niche to focus on when it might not be obvious what niches there are - let alone which one to choose. Niching down to a smaller number of customers than you once may have had...

Social Media posting can be hard when you don't have a specific formula to follow We all want to write better social posts. But few of us know what that looks like, and we don't know many people who are smashing it on social. So I’ll outline a...

Change is going to happen. To your business. To the way you are doing things. To your family. And in every part of the life you live. I'm going to Share a story about some change I am going through now, and how this is all just the latest in a...

In this email, I'll share how you can still promote yourself or your business despite feeling uncomfortable about it. The different approaches to life between extraverts and introverts can be summed up in this quote: “Introverts enjoy...

There’s a certain set of objections that come up when you’re selling your stuff. That may sound like bad news, but it’s actually a good thing. When you know what the objections are in advance, then you know how you can prepare to handle them, even...

Small businesses often have a tight budget for marketing. Digital marketing is often seen as the most affordable way to get your business in front of potential customers, but it can still cost money. You might not be able to afford all the bells...

Google loves blog posts. And for good reason. Blog posts are where you can go into the greatest depth on a topic, provide useful information to your reader, and establish yourself as an expert in your field. A blog post also has the benefit of...

Twitter is one social media platform that has struggled to maintain active users over the past few years. It is also one of the most misunderstood platforms. People tend to have strong views on Twitter, whether they love it or hate it. However,...

The world of digital and social media marketing continues to evolve at lightning speed. So much so, that it’s challenging for even the most experienced marketers to keep up with all the changes. That being said, one of the most popular social media...

Four myths about social media that really need to go away I don’t believe it’s an exaggeration to say that social media in 2022 is considerably different from what it was when we first jumped from MySpace to Facebook. Social media was new,...