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6 ways to use LinkedIn when you’re not looking for a new job
LinkedIn can be useful far beyond being just a job hunting tool If you’re reading this article, chances are good that you’re not currently in the market for a job. Maybe you’ve just started a new business venture or maybe you’ve decided to take some time off from the...
Find your niche and focus on it
In this email, I am going to give you some ideas on how you can find a niche to focus on when it might not be obvious what niches there are - let alone which one to choose. Niching down to a smaller number of customers than you once may have had...
How to write better social media posts
Social Media posting can be hard when you don't have a specific formula to follow We all want to write better social posts. But few of us know what that looks like, and we don't know many people who are smashing it on social. So I’ll outline a...
Preparing for change in your business
Change is going to happen. To your business. To the way you are doing things. To your family. And in every part of the life you live. I'm going to Share a story about some change I am going through now, and how this is all just the latest in a...
How to promote yourself when you’re an introvert
In this email, I'll share how you can still promote yourself or your business despite feeling uncomfortable about it. The different approaches to life between extraverts and introverts can be summed up in this quote: “Introverts enjoy...
The seven major sales objections and how you can be prepared for them
There’s a certain set of objections that come up when you’re selling your stuff. That may sound like bad news, but it’s actually a good thing. When you know what the objections are in advance, then you know how you can prepare to handle them, even...
4 Types of Digital Marketing That Can Get You Seen on a Small Business Budget
Small businesses often have a tight budget for marketing. Digital marketing is often seen as the most affordable way to get your business in front of potential customers, but it can still cost money. You might not be able to afford all the bells...
3 Kinds of Blog Posts You Should Be Writing, But Probably Aren’t
Google loves blog posts. And for good reason. Blog posts are where you can go into the greatest depth on a topic, provide useful information to your reader, and establish yourself as an expert in your field. A blog post also has the benefit of...
3 Reasons Why Aussie Businesses Should Start Looking at Twitter Again
Twitter is one social media platform that has struggled to maintain active users over the past few years. It is also one of the most misunderstood platforms. People tend to have strong views on Twitter, whether they love it or hate it. However,...
3 Reasons Why You Should Be Using YouTube for Business
The world of digital and social media marketing continues to evolve at lightning speed. So much so, that it’s challenging for even the most experienced marketers to keep up with all the changes. That being said, one of the most popular social media...
The social media myths that need to be burned
Four myths about social media that really need to go away I don’t believe it’s an exaggeration to say that social media in 2022 is considerably different from what it was when we first jumped from MySpace to Facebook. Social media was new,...

Protecting your small business website and your online customers
Yeah. It’s another article about how important cybersecurity is. Look out! We’re talking about the...

What Is Social Proof and How to Use It in Your Digital Marketing Strategy
Source: depositphotos.com Social proof is precisely what it sounds like - proof that other people...

The 3 things causing digital advertising to be so expensive this year
In my most recent post, I talked about the impact of online advertising cost increases on...

How to Use Artificial Intelligence to Help You with Your Copywriting
When it comes to getting your message across on either social media, your website or even email,...

Does social media affect your Google ranking?
If you were to ask Google, they’d probably tell you that social media will have no impact on your...

Is Facebook still relevant for small business?
Is Facebook still relevant for business? Facebook is still the most popular social network in the...

The 5 things in digital marketing to be focused on this year
If you ever needed proof that social media and digital marketing are changing, consider this....
Podcasting Playbook: How to start your business podcast in 2022
Podcasting isn't hard to do. You just need to know where to start Podcasts are fun, easy to make,...