Mastodon

Free Guides for your Digital Marketing, Personal Brand and Social Media Journey

Updated every week with new information and how-to information as we learn it.

Free Guides
What’s the deal with Threads and this ActivityPub thing?

What’s the deal with Threads and this ActivityPub thing?

Meta's recent venture into integrating Threads with ActivityPub marks an intriguing shift in the social media landscape, signalling a move towards a more open, interconnected digital world where users from different platforms can interact...

How to become a content creator in 2024

How to become a content creator in 2024

In the digital age, content creation is not merely a job or a business function; it's a magnet that attracts, engages, and retains an audience. This critical tool in digital marketing leverages the power of information, creativity, and strategic...

Sneak peak of Meta’s AI movie generation technology

Sneak peak of Meta’s AI movie generation technology

If I was working in digital filmmaking right now, I'd be changing career paths. This is something that's straight out of sci-fi but is happening right now. Imagine a world where movies and TV shows are made entirely by AI. Sounds like Star Trek,...

Understanding LinkedIn’s 2023 Algorithm

Understanding LinkedIn’s 2023 Algorithm

"Algorithms dictate 70% of what we see online," according to a study by the Pew Research Center (Source). To successfully navigate the confusing world of LinkedIn's 2023 algorithm, we'll focus on two crucial areas: maximising content visibility and...

How can I reach my target audience on Instagram in 2023?

How can I reach my target audience on Instagram in 2023?

With over 2 billion users worldwide, Instagram is a bustling marketplace. But how can you harness its potential to reach your target audience? First, some interesting facts about Instagram in 2023. Instagram has over 2 billion monthly active users....

The myth of the lonely, heroic business owner

The myth of the lonely, heroic business owner

I was told that going out and starting a business was “brave” and “courageous.” After all, it's a lonely road and it all comes down to you alone. It sounded awful, to be honest. I was already alone in my job at the time. And my colleagues were,...

What should you post on Twitter?

What should you post on Twitter?

Don't worry if you're having trouble creating content to post on Twitter; we've all been there. I've done some research of my own and have some hot topics to help you perform better. As a small business, staying true to your brand and projecting a...

Making Your Website Irresistible: How to Increase Engagement

Making Your Website Irresistible: How to Increase Engagement

When it comes to running a successful business, website engagement is essential. It’s the key to building relationships with customers, creating an engaged customer base, and ultimately driving more sales. But how do you know if your website is...

Is Mastodon worth the effort for businesses and brands?

Is Mastodon worth the effort for businesses and brands?

Mastodon, a decentralised social media platform, is quickly gaining traction as a viable alternative to Twitter. Mastodon, unlike Twitter, runs on a network of servers owned by various individuals, allowing users to choose where they want to host...

What the StoryBrand website framework is and why we use it

What the StoryBrand website framework is and why we use it

If you're looking to maximise the potential of your website, look no further than Donald Miller's StoryBrand framework. As the founder of StoryBrand, Donald Miller has helped countless companies create powerful, effective websites that communicate...

The ABCs of Web Design: Why Consistency is Key

The ABCs of Web Design: Why Consistency is Key

Web design is an ever-evolving field, but consistency remains constant in this fast-paced landscape. Consistent web design is key to creating a practical and engaging user experience. Let's explore why consistency is so important in web design....

Getting a job by using your personal brand

Getting a job by using your personal brand

In today's complicated and unpredictable job market, putting together a resume and cover letter isn't enough to land any job that is beyond the very basic unskilled work we tend to do when we're studying. To get ahead, you need to distinguish...