For tourism and travel businesses aiming to attract business travelers and secure Meetings, Incentives, Conferences, and Exhibitions (MICE) attendees, mastering LinkedIn is no longer optional but a strategic imperative.
It’s a hard pill to swallow, but let’s be honest—most people are using LinkedIn wrong. What should be a platform for building deep professional relationships has become a digital dumping ground for motivational fluff, sales pitches, and a highlight reel of promotions and awards.
Did you know that less than 40% of government teams in Australia actively engage on LinkedIn, despite it being the most influential professional networking platform globally?