Reports & Research

Weekly Social Media Platform Updates Report (Updated July 16 2025)

This weekly update brings together the news from the social media platforms so you know what the priority areas are and how to work that into your marketing and personal branding stategies.

What we keep getting wrong with corporate updates on social media - and how to fix it.

Trust me, no one but your institutional shareholders are waiting with baited breath for your dry corporate updates on LinkedIn. So stop writing for them, and start writing for your true paying stakeholders.

Getting started on social media for graduate accountants in 2025

The contemporary professional landscape necessitates a robust and ethically sound social media presence for graduate accountants, whether they are entering established firms or launching their own practices

I worked out which versions of ChatGPT to use for different use cases (July 2025 updated)

I had no idea which model to use - after all, even ChatGPT can't seem to tell me. So I scrounged the internet for clues and got to work trying to make sense of it all. It turns out that the different version do different things in different ways.

Developing Young Real Estate Professionals as Online Outliers.

The old ways don't work anymore. And simply sharing listings on Facebook pages isn't enough in 2025.

Full Report Text & References

The Permissionless Path to presenting your own workhops and webinars.

What are the myths and stories around web design that aren't serving us anymore? What are the new principles of web design in 2025?

Evidence Based Design For Websites. Stop Guessing. Start Building.

What are the myths and stories around web design that aren't serving us anymore? What are the new principles of web design in 2025?

Ethics & Transparency and it's role in Crisis Communications in Australia

Exploring our report on ethics and transparency during a crisis for government agencies for the Public Sector Network.

Post-Crisis Communications Best Practices for Australian ,State, Territory and Local Governments

Exploring our report on post-crisis communications for government agencies for the Public Sector Network.

The truth about Word Of Mouth - and where those referrals really come from.

We'll explore why impactful WOM is an outcome of excellent products, superior service, and most importantly, a comprehensive, integrated marketing strategy.

Crisis Communications Interactive Guide for the Australian Public Sector

Strategies for effective public engagement and organisational resilience in the Australian public sector.